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Impulse Home Decor and Women's Accessories

Impulse Home Decor in downtown Coeur d'Alene, ID was in need of a new identity for their soon to launch store. Our challenge as a team was to understand thier needs while understanding the local competition and desire. With inspiration from a logo template they purchased, we were able to deliver a concept that maintained color and feel while delivering a new brand image.

The brand image is now displayed on a digital print back lit sign along with the rustic look overhead hanger. The image allowed for tags to be integrated onto thier product line with pricing. Since the image concept, we were able to develop a 30 second TV spot with 3D rendered models of thier existing products.