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SEO - Search Engine Optimization, Back to Basics
There is no doubt that optimizing for search engines will enhance the way your page appears on SERP's. While there are many factors that go into search engine optimization, the content of your website has never been more important. Since search engines are robots they only read text to discover the content of your site. When people search using thier own keywords or key phrases, your website is then presented by the search engines as it should be the most relevant to the person that is searching.